What account health means
Account health is the combination of audience authenticity, policy standing, recovery control, content history, monetization context, engagement quality, and transfer durability. It is broader than follower count.
Audience diagnostics
Review follower/subscriber growth, engagement ratio, country mix, comment quality, returning viewers, bot-like patterns, and whether the public audience fits the claimed niche.
Policy diagnostics
Ask about strikes, warnings, copyright issues, deleted content, disabled features, payout limits, creator-program status, shadowban claims, and recent support appeals.
Control diagnostics
Before funds release, the buyer should control recovery email, phone, 2FA, active sessions, owner/admin roles, connected payout routes, and any backup codes or device approvals.
Listing-data diagnostics
SMProud currently imports 565 listings, with 168 marked monetized by seller data. That makes structured fields useful, but seller-stated monetization still needs proof before a buyer pays a premium.
Red flags
Be careful with cropped screenshots, mismatched follower counts, seller refusal to show current analytics, direct-payment pressure, unexplained niche changes, and accounts priced far below their claimed value.
Operational rule
If the account health story gets weaker as you ask normal questions, the listing should stay in review or be skipped.